Whether you’re an internal or external facilitator, a solo consultant, or building a small team, there’s an essential skill you’ll need to master: The art of selling your services.
Selling is integral to growing your business, getting buy-in, and building meaningful professional relationships. If you’re not as confident as you’d like to be in this area, fear not. we’re here to help and to demystify the art of authentic, effective selling.
In this video, Sarah McKenna, the Managing Director at AJ&Smart, shares 12 tried-and-tested sales techniques we use here at AJ&Smart. Follow these powerful sales techniques, and you’ll find selling your services comes much more easily and naturally.
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💰Which one of these selling techniques was the most helpful? What other selling techniques do you use in your sales? Let us know in the comments 🗯
0:00 Intro 1:10 Sell with integrity 1:55 Approach with empathy, build rapport and trust 3:13 Demonstrate relevance 5:00 Role-modeling 5:50 The Burning Platform: Convey the downside of NOT hiring you 7:06 WIIFM? (“What’s in it for me?”) 8:47 What’s in it for the business: Elevate the long-term business value 9:22 Be very clear on what you’re selling 10:45 Demonstrate competence 13:53 Charge for outcomes, not time 16:45 Keep the conversion simple 17:52 Say thank you
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AJ&Smart is the #1 design sprint firm in the world, the official Design Sprint training partner with Jake Knapp, inventor of the google design sprint, and partner of choice for the world's most successful brands.
