This 26-year journey would mean nothing if I didn't make a mistake or two here and there. From failures and wins, creating ten million dollar brands have taught me a whole heap of lessons. This entire channel is about sharing that knowledge with you, one video at a time.
For those who don't know me, I am Davie Fogarty, the founder and CEO of Davie Group. You might know one of our products; the Oodie. We are currently worth $270 million dollars and I have so much to share with you.
Let's go through some pitfalls you can avoid and find your eCommerce success. Here's a list of 10 things I learnt while creating million-dollar brands.
00:26 - Start an organic TikTok strategy. 02:22 - Differentiate through design. 05:16 - Post-purchase attribution surveys 07:14 - Operations are really important! 08:50 - Build dashboards around KPIs 10:04 - Setup an OKR system 11:20 - Optimise funnels with a CRO team 12:54 - Understand your financials 14:32 - Don't be afraid to take on larger projects 15:16 - Product timing is everything.
DISCLAIMER: The content provided in this YouTube video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.
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