Time Stamps: 0:00 Intro 1:15 How this all works. 4:03 Examples of productized services. 9:00 Examples of performance based businesses. 11:15 Your Timeline 13:16 Client Ascension 14:18 Scale 15:13 Examples of execution
#b2bmarketing #leadgeneration #marketing
Transcription: In order to acquire money you need to have somebody give it to you So you need to offer somebody something that they value more the $x amount of money There’s 3 things you can sell: Make more money Increase sales Decrease time spent Become healthier Have more s*x Today we’re going to talk about the first option because that allows us to enter a different realm than what you’re thinking: BUSINESS TO BUSINESS (B2B) It means you’re a business selling a service to another business - of which it is either going to make them more sales or decrease the amount of time they’re spending in their business It’s also going to be a service business - which means you will be exchanging your time as opposed to a physical product which requires capital
There are two types of B2B Service Businesses You Should Run
You should only do one of these two: Productized Service - you do the same thing every time for every person, performative results not dependent on you Performative Based Agency - highly complex done-for-you service where your results are tied to performance You need to pay very close attention to this whole spiel I’m about to go through because it’s very important Beginners should start with productized services because of low complexity and lack of competence necessary Experts should charge a lot of money because they’ve proven themselves capable of delivering abnormal results You cannot become the person capable of delivering abnormal results without reps - and a productized service business will allow you to execute those reps and become capable of delivering abnormal results
Examples of Productized Service businesses:
Tik Tok style video captioning (go look on the Shorts on my YouTube channel and you’ll see what I mean)
Making ad creatives for people (static images or videos)
You’re not running the ads, you’re just making the creatives
Ghostwriting social media posts
LinkedIn posts
Twitter threads
Design agency
Unlimited design packages where you allow people to make submissions YouTube video editing I pay an editor to do all of the little animations and cutting and thumbnail designs for these videos Two types of people to prospect: Those already running a channel (meaning your lead pool is people who presently have YouTube videos - look for people in the business niche who have unedited videos. Then find their other social media channels like Twitter and IG and message them. If they don’t respond, keep messaging. Keep messaging until you get a firm yes or no) Those not currently running a channel (meaning your lead pool is people in the business niche on LinkedIn or Twitter and your angle is CONVINCING them to use YouTube i.e. “I can make it extremely easy for you to post videos I just need raw footage of screenshares with your face on it and I’ll take care of everything else’)
Influencer Marketing You facilitate the purchasing of influencer posts by Tik Tok influencers and ecommerce brands. Charge roughly 2x-3x what the influencer would otherwise post
