Two great examples of traditional commerce strategies working wonders online are upselling and cross-selling.
In fact, Amazon has stated up to 35% of its revenue comes from cross-selling. Additionally, another study found upselling is responsible for 4% of all ecommerce sales.
We’ll take a look at both cross-selling and upselling strategies and the various ways you can implement them across your ecommerce site. Let’s begin with some quick definitions of both.
