Cross-selling, Upselling, and downselling are CRO strategies that help increase your ecommerce conversion rate and revenue.
But there are some misconceptions about these terms and they're often mistaken for one another or used incorrectly.
In this video, I explain what each of these terms means, and how you can implement them in your webstore. I also show real-life examples of these strategies in use in a range of industries.
We are Plytix, a Product Information Management System (PIM) made for small and medium-sized businesses. With Plytix, you can ditch the spreadsheets, and manage and enrich all your product information in one place.
Timestamp: 00:00 Intro 00:59 What is cross-selling? 01:23 Examples of cross-selling in ecommerce 02:44 What is upselling? 03:15 Examples of upselling in ecommerce 04:31 What is down-selling? 05:11 Tactics and examples of down-selling in ecommerce
