Affiliate marketing is a performance-based marketing strategy where an individual (the affiliate) earns a commission for promoting a product or service created by another business (the merchant or advertiser). Affiliates are typically given a unique tracking link, and they earn money when someone makes a purchase, signs up for a service, or completes another desired action through that link.
In essence, affiliates act as online salespeople, driving traffic and customers to the merchant in exchange for a commission on sales or leads.
